Cost-of-production tool for growers

Know what every crop really costs.

Veg SmartMargins is a secure, web-based financial analysis tool for Australian vegetable, onion and potato growers. Start with simple income and cost figures, and add detail when you're ready.

Aerial view of vegetable crop rows
Funded by Hort InnovationProject MT25016

What it does

Everything you need to know your numbers.

Clean enough for your accountant, grounded enough to trust.

Full cost of production

Gross margin, break-even price and yield for every crop, including labour, overheads and shared costs most spreadsheets miss.

What-if scenarios

Test changes to price, yield, pack-out, input costs and crop area before you commit.

National benchmarks

Compare against published national results from the National Vegetable and Onion Benchmarking Program (MT22009).

Monthly cashflow

See your peak cash deficit coming across the season. Export as PDF or CSV for your accountant.

Built for growers

Every crop. Every cost. In the units you actually use.

Enter your income and costs at whatever level of detail suits you. Veg SmartMargins works out your gross margin, break-even, and full cost of production.

  • Gross margin and break-even for every crop
  • Labour, overheads and shared costs allocated properly
  • Monthly cashflow across the season
Team sorting freshly picked capsicums

What-if scenarios

Model next season before you commit to it.

Adjust price, yield, and cost to see your gross margin update live. Test a decision before you write the cheque.

  • Adjust price, yield, pack-out, input costs and crop area
  • See the margin impact instantly
  • Compare side-by-side against your current plan
  • Know your break-even price before you negotiate contracts
  • Share a summary with your accountant, bank or family
Vegetable field rows stretching to the horizon

Why this matters now

Margins are being squeezed from every direction.

Labour, fertiliser, freight, energy and market prices are all moving at once. The National Vegetable and Onion Benchmarking Program tracks a wide gap between the top and bottom performing vegetable businesses. Benchmarking shows you where you sit. Veg SmartMargins helps you understand what is driving your own numbers, and test what you could do about them.

National Vegetable and Onion Benchmarking Program (project MT22009)

Top vs bottom
The earnings gap between the best and the rest is wide
Your own costs
Know your numbers, crop by crop

Our guarantee

Your data stays yours.

Only you can see your figures.

Your data stays in your account: not shared, not pooled, not added to any benchmark dataset. Nothing changes that without your explicit say-so.

Benchmarks use published industry aggregates only.

Export or delete everything you have entered, at any time.

No ABN, address or business name required to sign up.

Have your say

Being designed with growers from day one.

We are organising grower focus groups in key production regions. You will get a first look at an early prototype, and your feedback will directly shape what gets built. Bring your experience, not your books.

First

Focus groups

Face-to-face sessions where possible. No financial info required to participate.

Then

Beta testing

A working version shaped by your feedback. Test it with your own scenarios.

Release

Available to growers

The finished tool, shaped by grower feedback. Free for all Vegetable, Onion, and Potato levy payers and industry members.

Register your interest

Be part of building it.

Join the growers shaping Veg SmartMargins. No obligation, and no financial information needed to take part.

Tell us a bit about your operation and how you'd like to be involved. It takes about two minutes, and there's no obligation.

Fields marked with an asterisk (*) are required.

A secure financial analysis tool built for Australian vegetable, onion, and potato growers.

This project has been funded by Hort Innovation using the vegetable, onion, fresh potato and potato processing research and development levies and contributions from the Australian Government.

Hort Innovation
Your data, your control.
Delivered by Redshift Creative with Hort Innovation, project MT25016.